Analysis of Traditional Kazakh Jewelry in Terms of Cultural Values, Attitudes, and Ethnic Identity Perception

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DOI:

https://doi.org/10.29333/ejecs/2636

Keywords:

Traditional Kazakh Jewelry, Cultural Values, Ethnic Identity Perception, Attitude

Abstract

The present study aims to comprehensively evaluate the Kazakh jewelry tradition within the context of cultural values, attitudes, and ethnic identity. The research utilized a comparative correlational survey model with a sample of 401 voluntary participants residing in Kazakhstan. The findings indicate that participants have a high perception of cultural values related to jewelry, while their identity perception is at a moderate level. Female participants demonstrated significantly higher cultural value perceptions and knowledge levels compared to males. Furthermore, postgraduate and university graduates, as well as individuals over 51 years old, showed significantly higher perceptions of cultural values and recognition levels. Analysis by nationality revealed significant differences in favor of participants from Kazakhstan. Regression analysis revealed that both identity perception and awareness/recognition levels of jewelry positively and significantly predict cultural value perception. These predictor variables collectively account for 22.0% of the variance in the dependent variable (cultural value perception). Future research should explore the cross-cultural transformation of Kazakh jewelry motifs. Longitudinal and mixed-methods research designs could help explain the temporal and causal relationships among cultural values, identity perception, and awareness. A more profound analysis of symbolic meanings through qualitative fieldwork and semiotic analysis in rural areas is also suggested. Finally, integrating motif-based content into museum technologies and educational programs, along with digitizing oral narratives from the older generation, could support the intergenerational transfer and preservation of cultural heritage.

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Author Biographies

Altyn Mambetova, Candidate of Cultural Sciences, Department of Social and Humanitarian Disciplines, Yessenov University

Altyn Mambetova, Candidate of Cultural Sciences, Department of Social and Humanitarian Disciplines, Yessenov University, Aktau, Republic of Kazakhstan.  Her current research interests are semantic and typological features of the artistic culture of Kazakhstan; the main aspects of intercultural dialogue in modern society E-mail: altyn.mambetova@yu.edu.kz

Gulmira Bilyalova, Doctor of Philosophical Science, Department of Social and Humanitarian Disciplines, Yessenov University

Gulmira Bilyalova, Doctor of Philosophical Science, Department of Social and Humanitarian Disciplines, Yessenov University, Aktau, Republic of Kazakhstan.  Her current research interest is the phenomenon of ethnic memory as a key component of cultural identity. E-mail: gulmira.bilyalova@yu.edu.kz

Svetlana Yedilkhanova, Candidate of Historical Sciences, Department of History Yessenov University. Aktau, Republic of Kazakhstan

Svetlana Yedilkhanova, Candidate of Historical Sciences, Department of History Yessenov University. Aktau, Republic of Kazakhstan. Her current research interest is the reflection of craft work and elements of traditional culture in sources and works on the history of Kazakhstan E-mail:sedil76@mail.ru

Sarsengali Bekeshov, Candidate of Historical Sciences, Department of UNESCO Kazakh Leading Academy of Architecture and Civil Engineering, Almaty, Republic of Kazakhstan

Sarsengali Bekeshov, Candidate of Historical Sciences, Department of UNESCO Kazakh Leading Academy of Architecture and Civil Engineering, Almaty, Republic of Kazakhstan. His current research interest is the features of artistic traditional culture   E-mail: bekeshov_sarsen@mail.ru

Oryngul Tabyldieva, Candidate of Historical Sciences, Department of History Yessenov University. Aktau, Republic of Kazakhstan

Oryngul Tabyldieva, Candidate of Historical Sciences, Department of History Yessenov University. Aktau, Republic of Kazakhstan. Her current research interest is the study of cultural codes, rituals and symbols in the history of the Turkic peoples of the Eurasian steppe.E-mail: oryngul.tabyldiyeva@yu.edu.kz

Gulfarida Kamiyeva, Department of History Yessenov University

Gulfarida Kamiyeva, Department of History Yessenov University. Aktau, Republic of Kazakhstan. Her current research interest is the transformation of sacred and socio-cultural practices in the history of Mangistau and Ancient Egypt. E-mail: alpakon02092000@mail.ru

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2025-11-17

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Mambetova, A., Bilyalova, G., Yedilkhanova, S., Bekeshov, S., Tabyldieva, O., & Kamiyeva, G. (2025). Analysis of Traditional Kazakh Jewelry in Terms of Cultural Values, Attitudes, and Ethnic Identity Perception. Journal of Ethnic and Cultural Studies, 12(5), 86–114. https://doi.org/10.29333/ejecs/2636

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