The Differential Effect of Women Politicians' Communication, Efficacy, and Ideology in Building Citizens' Political Satisfaction and Trust: A Case of a Developing Nation


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DOI:

https://doi.org/10.29333/ejecs/1375

Keywords:

Political communication, political efficacy, political ideology, political trust, political satisfaction, resourced-based view theory, Indonesia

Abstract

The current study examines the impact of politicians' communication, efficacy, and ideology on citizens’ political satisfaction and trust in the developing nation of Indonesia. Women’s political participation and representation are encouraged worldwide based on their communication skills, strong personalities, and public-oriented ideologies. In this context, the current study assessed the contingent impact of gender (men and women politicians) to investigate the differential impact of their communication, efficacy, and ideology on citizens’ political satisfaction. The data were collected from 590 Indonesian citizens at local administrative units and analyzed using SmartPLS v. 4. Results revealed that women politicians' communication and efficacy impact citizens’ political satisfaction more than men politicians. In contrast, the politician's ideology was indifferent to male and female politicians, revealing no significant differences. The current study reflects the significant role of women in politics in bringing economic development and prosperity to a nation and extends the existing political literature using the resource-based view theory.

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Author Biographies

Muryanto Amin, Universitas Sumatera Utara

Muryanto Amin is currently a lecturer at Universitas Sumatera Utara, Medan, Indonesia. He is widely regarded as one of the political researchers in Indonesia. He earned a bachelor’s degree in State Administration in 1997 at Universitas Sumatera Utara, Medan, Indonesia. Master’s Degree in Political Science in 2008 at Universitas Indonesia, Depok, Indonesia. Doctoral Degree in Political Science in 2013 at Universitas Indonesia, Depok, Indonesia. Amin M is also a frequent analyst in local government.

Alwi Dahlan Ritonga

Alwi Dahlan Ritonga is a lecturer at the Universitas Sumatera Utara, Indonesia. He earned his bachelor’s degree in Political Science at Universitas Sumatera Utara in 2018 and his master’s degree in Political Science at Padjadjaran University in 2020. His current research interests are Political Movements, Public Policy, Democracy, Political Ideology, and Populism.

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2022-10-20

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Amin, M., & Ritonga, A. D. (2022). The Differential Effect of Women Politicians’ Communication, Efficacy, and Ideology in Building Citizens’ Political Satisfaction and Trust: A Case of a Developing Nation. Journal of Ethnic and Cultural Studies, 9(4), 87–105. https://doi.org/10.29333/ejecs/1375

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