Integrating Teaching Strategies, Motivation, and Self-Efficacy to Develop Students' Entrepreneurial Orientation

Authors

Keywords:

Teaching strategies, Entrepreneurial motivation, Entrepreneurial self-efficacy, Entrepreneurial orientation, Education

Abstract

This study explores how teaching strategies and entrepreneurial motivation influence students' entrepreneurial self-efficacy. A survey was conducted with 990 students from Southwest China, and structural equation modeling (SEM) was employed to test the research hypotheses. Hayes's bootstrapping method was also used to examine how entrepreneurial self-efficacy served as a mediator between teaching strategies, entrepreneurial motivation, and students' entrepreneurial orientation. The results found that teaching strategies and entrepreneurial motivation positively and significantly affected students' self-efficacy, which have important implications for educators and policymakers. Specifically, entrepreneurial motivation was identified as a crucial factor that fosters self-efficacy, serving as an essential mediator linking entrepreneurial education to students' entrepreneurial orientation. This result implies that universities should incorporate interactive learning methods, case studies, and goal-setting workshops into their curricula to strengthen students' entrepreneurial orientation. Furthermore, policymakers must create supportive ecosystems that fund entrepreneurial education and provide mentorship opportunities. These initiatives can help bridge the gap between theoretical knowledge and practical entrepreneurial application by equipping students with hands-on experience and real-world problem-solving skills crucial to entrepreneurial success.

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Author Biographies

Xia Wu, Rajamangala University of Technoloby Krunghtep

is Lecturer at Department of Education and Society, Institute of Science Innovation and Innovation, Rajamangala University of Technology Krungthep. She is a lecturer and hold Bachelaor and master’s degree from University in China. Her research on education and entrepreneur.

Nur Fauziyah, Rajamangala University of Technology Krungthep

is Senior Lecturer in Department of Education and Society, Institute of Science Innovation and Innovation, Rajamangala University of Technology Krungthep. She is a lecturer and hold Bachelaor and master’s degree from Universitas Muhammadiyah Gresik, Indonesia. She has published some articles and chapters in cross-cultural, intercultural and education with various colleagues.

Junaidi Junaidi, Universitas Muhammadiyah Palopo

is a senior lecturer in Department of Education and Society, Institute of Science Innovation and Innovation, Rajamangala University of Technology Krungthep. He also senior lecturer in Department of Accounting and director of research and society service Universitas Muhammadiyah Palopo. He holds Bachelor in STIE Muhammadiyah Palopo and Master of Accounting in Economic and Business Faculty, Islamic University of Indonesia which major in Islamic accounting and finance. PhD in Business Administration from the National Dong Hwa University, ROC Taiwan.  His research interests include Business and education cross-cultural and cognitive psychology with various colleagues.

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Published

2026-05-01

How to Cite

Wu, X., Fauziyah, N., & Junaidi, J. (2026). Integrating Teaching Strategies, Motivation, and Self-Efficacy to Develop Students’ Entrepreneurial Orientation. Journal of Ethnic and Cultural Studies, 13(3), 363–381. Retrieved from https://www.ejecs.org/index.php/JECS/article/view/3019

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